Start a New Venture: The Fundamentals of the Lean Startup Method

  • March 29, 2017
    8:00 am - 5:00 pm

The Lean Startup Method (“Lean”), pioneered in Silicon Valley, provides a three-step process for entrepreneurs to create and refine an idea for a new venture. First, they enumerate their initial idea as a series of hypotheses for a complete business model. Second, they conduct open-ended interviews with potential customers to efficiently but imprecisely validate or alter their hypotheses.

Finally, they perform systematic experiments with potential customers as a “minimum viable product”. Adherence to the Lean approach lessens the risk of venture failure, reduces the amount of investment, and accelerates the time to break-even revenue. The method is now standard pedagogy at most of the world’s top business schools.

  • The ideal participants for this Meeting are the following:
  • potential entrepreneurs with little formal training in the design of a new business model;
  • economic developers; and
  • including regulators and incubator managers who seek to accelerate the success of entrepreneurs.

About the Speaker

Dr. Tedd Ladd
2017-2018 Fulbright-SyCip Distinguished Lecturer
Professor, Hult International Business School

Dr. Ted Ladd is a professor of entrepreneurship at the Hult International Business School, with students in San Francisco, Boston, New York, London, Shanghai, and Dubai. He is also a visiting professor of entrepreneurship at the Copenhagen Business School. In his most recent corporate experience, he was the Director of Ecosystems at WIMM Labs, a startup backed by Foxconn to create wearable electronics, including a smartwatch. The company was acquired by Google as the foundation for Android Wear. Ted has participated in six different venture-backed high-tech startups over the last 20 years. He holds a PhD in Management from Case Western Reserve, an MBA from Wharton, an MA in international economics from Johns Hopkins, and a BA triple major cum laude from Cornell. His research has appeared in the Harvard Business Review, the Stanford Social Innovation Review, the Academy of Management, and several other journals and conferences. He and his wife, Laura, live in Jackson Hole, Wyoming.